Widen Your Online Video Marketing Reach

Creating videos is an important and effective method to include in your online marketing ventures. But while you could succeed in posting them on your site and social accounts, you should never forget to consider video syndication.

Video syndication means getting your videos, site, content, and more into third- party sites. Make your videos more available to a broader audience by getting it on a service that allows you to monetize your content and has their own video player.

Syndicating your videos is an incredibly helpful method that you shouldn’t skip out on. Figure out how you can do that successfully in this blueprint.

What You Need

• Subscription with syndication software like Playwire – Sign up at http://www.playwire.com.

Setup Steps

Setup Playwire

1. Sign up at http://www.playwire.com. Enter the required information and your specifications.

   

2. Click Admin > Websites. Then click Add Website > Enter your website URL > Clicking Save Changes.

   

3. Click Videos from the left panel > Click Customize Player > Click the drop down beside Theme to choose one > Customize element colors by clicking on the color options boxes > Click Save Changes once finalized. 

   

4. Enable and disable features by going to the Interface section.

   

5. To upload your own watermark, go to the Watermark section > Choose Watermark Image > Configure your watermark settings to your preference.

   

6. Customize your playback options: Autoplay, Looping, Auto HD, and Auto Mute.

7. To allow ads to show on your videos, toggle on the advertising option.

8. To upload video, click Videos > Drag and drop your video file or enter a video URL > Enter your title and category > Click Upload.

9. Go to Account Settings > Websites.Click on your site name > Click Edit Website.

10. Enter your ad tags in Advanced Settings.

Configure Video Specific Ad Tags

1. Click Manage Videos > Choose the video you want to ad tags to.

2. Click Edit and add your ad tags in the Video Specific Ad Tags area.

Get your content ready.

1. Write and rewrite your script several times to make sure you’ve got the right one.

2. Prepare the materials and equipment that you will need.

3. Head over to your venue and start collecting footage for your video.

4. Find a platform to syndicate your content. Consider Playwire.

Timeframe

Time to do: 1 day

Time to see results: 1 month

Additional Tips

Using an online video platform helps improve your chances at reaching audiences at a substantially broader range. By making sure that every view counts, your video content will not go to waste.

• Consider paid syndication platforms like SpotXchange.
• Make sure your viewers see a significant amount of your videos before you get charged for advertising.
• Put your important business details in the first few seconds of your videos.
• Make sure, no matter what platform you choose, have a presence on YouTube.
• Aside from social media sites, include newspaper sites.
• Work on your video descriptions and keywords.

Potential Results

 Increase your views by up to 5x within one single year. You can also increase your revenues by over 200%. Within a couple of months of using services like Playwire, you’ll fully understand your audience and how you are performing, given certain situations and elements.